Hiring an SEO expert can, in true ways, make or break your company. Scary? Well, it is. Any good SEO expert or company can lead you to the pathway of making thousands of dollars per month. On the other hand, a poorly done SEO may cripple the existing traffic that you are receiving. Thus, as an SEO agency, you need to make a wise pick. So, how do you do that? Here, in this article, we will try to address this. For this, we have put together a list of five questions, which you should ask your SEO agency or freelancer before hiring them. Let us address these questions one by one.
Ques 1. What will be your philosophy to approach SEO and deliver the requisite results?
Primarily there are three key aspects of SEO. Usually, every good SEO company will consider all of these three components to develop a comprehensive and definite SEO strategy.
- Technical SEO
It considers the site structure, site speed, code, and other metrics, directly affecting your search engine’s traffic. In this, the agency or the SEO expert checks whether the search engine can crawl to your website and access its content. Further, checking for the 404 errors and ensuring that the right redirects are happening is also a vital part of this strategy.
- User experience
It involves content optimization with the use of the right digital properties. Under this, an on-page Seo Paslaugos review is conducted. An expert will try to understand and analyze the different aspects of the site, such as the navigation, content, and keyword optimization, to ensure that the user experience is not compromised.
- Off-page SEO
It involves bettering the SEO presence via the earning links, accentuating the content and popularity, and solidifying the brand online. For this, the agency will execute off-page SEO campaigns. Off-page SEO involves utilizing the opportunities, which increase the page authority and domain via the incoming links to the website from the various top-notch properties.
When you hire an SEO agency, you need to ensure that they have a transparent SEO strategy, which involves a right balance of technical SEO, user experience, and off-page SEO, comments Davis, an SEO expert for MyPlumbersChoice.
Ques 2. Can you list down all the services that are included in your strategy for our brand/business?
If ever your SEO agency denies to list out the things that they will do for you as part of their SEO strategy, be wary. There are some poor freelancers or SEO companies who tend to conceal the truth about their strategy for your company, highlights Sonya, a digital marketing expert with TrueBlueFisherMen. Well, we agree with Sonya on this. Thus, it is essential to hire a company that is ready to be 100% transparent and itemize all the services included in the price that they will charge you.
Also, please bear in mind that the services that your SEO agency is offering you today will and should evolve with time. For instance, today’s offering (beginning of the SEO) cannot be the same as what they offer six months from now. Be precise about the quantities in the number of assets or the hours they will dedicate to your brand every month.
Under this key question, there are some sub-questions that you need to ask your SEO agency.
- Can you share the exact services you will be providing this month, along with the quantities of each one of them?
- On average, how many hours do you intend to give to my brand per month?
- What are some technical aspects that you will be fixing or auditing on our website?
- Initially, how many web pages will be optimized?
- Following this, on a monthly basis, how many pages do you intend to optimize?
- Will you be creating new landing pages? If yes, how many?
- What is the number of external and internal articles provided monthly?
- How many backlinks should we expect monthly?
- How much time will be given to campaign reporting and analysis?
There is a good chance that the SEO agency backs your question with, ‘We will provide all of these details for the first month or two, and the services that we offer from the third month onwards depends on the outcome we see in the initial two months.’ It is indeed a good answer, and it depicts that your chosen agency is trying its best to seek the right strategy for your company and committing to updating with time. Every SEO agency must work based on the research results and not get driven by the gut.
Ques 3. Can you guarantee me XYZ results?
In SEO, nobody can give you any assurance or guarantee. Any SEO agency that guarantees you a particular spot in the search engine or claims to be associated with a specific search engine might either be lying or must be involved in something shady, comments Donna, a RazorHood representative.
Of course, based on their past efforts, an agency can give you a good enough idea of how far they can get you, but there is no guarantee whatsoever.
Ques 4. Can you share with me the list of your past or present clients?
A reliable SEO agency will never shun from sharing with you a list of their current and former clients, along with their contact details, comments Joycelene, an employee working with EmbraceGardening. These are all references. You can speak to them, and try to understand the working of your chosen company. Further, you need to make a conscious effort to verify your chosen agency and work out on particular campaigns. Of course, the client might not give out specific analytics, but they will at least provide you with an overview. They can tell you for sure whether they saw a positive impact on the search engine ranking.
Ques 5. How many years of experience do you have in this field?
The general SEO techniques and philosophies can be learned from a book, but the actual industry experience is priceless. Upon working in the industry, an SEO expert can go beyond the fundamental practices and recommendations. With experience and over time, an expert or an agency does develop the understanding and ability to gauge the situation naturally, and adopt an SEO practice that would work best for a particular brand or company, comments Sid, an educator who offers online engineering assignment help services.
When you ask this question, go with an SEO agency or a firm that has been in the running for a minimum of four to five years. Your chosen industry or company must be in a position to provide the required case studies and examples that will lead you to good search engine positioning and generate good results in the industry.