To stay on top of your competitors, you have to ensure that you use a creative marketing approach. Whether the shopper is purchasing online or in a physical location, the way that optical displays are positioned or designed influences whether they will reach out to buy or not. About 95% of shoppers decide to buy a product subconsciously when the marketer makes an effort to interest clients visually. Displays that feature sunshades, accessories, and eyeglasses need to have a prominent position.
Table of Contents
Spark the customer’s interest
While planning your display, you should include the product that is being sold. Some items on display will attract a customer easily, making them want to see and know more. However, some products are just what the customer is looking for. Many clients are attracted to the latest fashion and on-sale products, and so these products should be showcased in strategic positions such as the walkways and entrances. Likewise, you can highlight promotion by placing almost similar together. Improper positioning of optical displays can make the shopper miss them. Optical displays assist retailers to market what they want as a store and also what shoppers need.
Attend to your customers’ needs
In most retail shops that sell various items, the stores are designed to ensure that specific customers’ demands are met. You will find that they are partitioned to cater to different genders, ages, brands, and fashions in some shops. Optical displays also work similarly and must be positioned correctly. For example, a designated children display section can be colorful and the frames at a child’s height. A Disney character poster can also help attract children visually, but the signs should be changed regularly.
Similarly, the inclusion of last-minute sales will help in attracting your customers. When a customer enters your store, a lasting positive impression will be made possible by the colors you use on display. Warm colors readily invite a customer.
Stand out from your competitors
An optical shop sells one type of product and must try to differentiate itself from other competitors. To make this work in your favor, highlight why your product is more beneficial to customers. Some of the questions that can guide you in making the difference include: is it affordable? Is it better than the competitors? This strategy will make sales easier, particularly for optical products that have established brand awareness. New products have displays that will visually attract the shopper and any information that explains why they are better. Exhibits should be cycled out regularly to keep the products on time with the latest fashion and season. In major cities and fashion-related regions, ensure you change the display at least once a month. Many competing businesses always look at what the other is doing and try to improve on that. You should take a tour around other optical stores to see what you can borrow from them.
Showcase product quality
The success behind any optical display lies in the design. Before making a purchase, a shopper must see, touch and test the product’s quality. This is one of the strong selling points for frames, eyeglasses sunshades. Expensive optical products such as high-end frames and sunglasses should be set aside from the other products to send a message to customers that they are unique and special, and that is why they are highly-priced. Optical products similar to those worn by celebrities or high profile people should also have their stand, and you can have highlighted them with a sign to show that they are related to stars. For security reasons, expensive optical products should be under a lock or near the counter.