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The Effect of Digital Marketing on Business – And How To Use It

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Digital technology drives our society today. Digital marketing drives businesses in that it influences how consumers buy, interactions with businesses, efficiency of work and habits. Businesses can really grow their brand as well as sales and profits through good and effective digital marketing strategies. Digital marketing reals in consumers, making them feel a part of the brand and building a strong connection between the brand and its buyers. Digital marketing is mainly done on social media. People follow brands on social media platforms, that’s what it is really important for businesses to tap into that market. Below we discuss the effect digital marketing has on businesses and give tips on how to use it.

Creating brand awareness

The goal with digital marketing for any business should be to help increase sales and make more profit. There is only one way to do this and that is to grow and create brand awareness. The more popular the brand, the better sales will become. More than half of the population uses social media. This is the best platform to target the right audiences that would buy from your brand. Posting images, videos as well as ones products on social media increases brand awareness. Businesses should have their own pages on social media sites to interact with audiences and sell their products through social media. Users will discover new brands and follow the ones they love, seeing their products and utilising their services or buying their products.

Engaging with customers

Traditional marketing like print was always a one way street when it came to communication. The business communicated with potential customers, but they can not easily communicate back. Digital marketing makes communication between business and customers much easier, creating a dialogue between customers and brands. Digital technology makes interaction between us much easier and time effective. As a business one needs to engage with users on social media and other digital platforms by answering comments and questions as professionally as possible.

Going viral

A great digital marketing strategy is to try and make one’s post go viral. This requires a lot of posting to firstly grow one’s audience as well as have an interactive audience on social media. Then start testing certain concepts to see what is popular. The next goal should be to go viral. Going viral means that the content is shared on social media and it gets millions of views and interaction from all over the internet. This is great exposure for any business and great from growing a brand. It is not easy to go viral on social media, however, it is possible, one just needs a good digital marketing strategy and patience.

Increasing sales

What’s great about digital media is that one can sell anything. No restrictions on how many products one can market. Having the right audience and a good digital marketing strategy can really lift a businesses sales. Social media users are on the rise and the great thing about that is that platforms are evolving their tools to help businesses market successfully to clients. Digital marketing should be used as an ecommerce strategy, giving your business another line of income than direct sales and physical product selling.

Lead generating

Businesses can get great leads through social media and the digital world. Consumers like the fact that getting information through digital media about a product is low commitment from their side and they are more likely to leave their email addresses on a social media info page because of it. When customers enquire about a product on social media it is really easy chatting and interaction. No phone calls, only a simple chat. That’s how we communicate and interact these days.  Businesses should use these leads to contact clients through other platforms like email or smartphone chat apps.

Final thought

Entrepreneurs that are interested in starting their own businesses, whether it is informal like sole proprietorships,  or more formal like LLC formation, should get into their digital marketing strategies straight away. Digital marketing includes emails, having a great and interactive website as well as posting and marketing on social media. The best thing about digital marketing is that it does not have to be expensive and is definitely more affordable than print marketing.

FadLy Handowo
I love experiencing new things and am always looking for a new activity to try.

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