Small Business SEO Services
If you are a small business owner you might consider using SEO to help your business “get found” more easily by your ideal audience or potential customers.
What is SEO what does this mean for your business?
Understanding how SEO can help your business is simple, let’s break it down. SEO stands for search engine optimization, what this means is that when people search for businesses or products online they will most likely use search terms closely related to what defines your business’ services or products.
For example, if someone is looking to purchase a tool kit for their home, they might go to Google or Bing and search terms like “affordable tool kits for men”. The search engine of choice will then generate as many web pages that are as closely related to those keywords.
Keep in mind that your type of business will most likely have more than just a few key words. Continuing with this example, if a business sells tools online and they have both an online store and a brick-and-mortar store, this business might create Google ads, or social media ads on Facebook and Instagram, that include and target keywords such as, “best tool kits for men”, “most popular tool kits for dads”, “most affordable tool kits in my area”.
By using and targeting these keywords you are also targeting the audience that is looking for these types of services or products online. Whether you have a brick-and-mortar store or you sell products and services online, your business is always going to be more easily found through the use of search engine optimization.
SEO is an incredible way to generate more traffic, more ideal customers, and in turn potentially have the ability to increase your sales through the use of search engine optimization.
How do you implement SEO?
SEO can be used your website with detailed blogs and web pages, like your homepage, services page or products pages that accurately describe what you do in a way that is concise and easily consumable.
A search engine will then look at your website, digest all of the information on it, and then use the information that you have placed on your website to filter your pages to the relevant search rankings.
Another great way to utilize Small business SEO services is through the use of content marketing. Content marketing is a way for you to create infographics, short form content, and descriptions that also describe your products or services in a way that makes sense to people when they are searching for these products or services.
Now if you have a brick-and-mortar store you will also want to consider local SEO.
Local SEO targets the people in your region or in your area that would physically go to your location in order to purchase something. You might find yourself searching “restaurants near me”, or “home stores near me” when you are searching for places that sell or provide the services that you are looking for within your city.
The way local SEO works is by using keywords within your web pages that let people know where your business is located. For example, including keywords in your content such as “Italian restaurant in Phoenix Arizona”, is a way for the search engine being used to look at your content and deduct that you are in fact in the area that a person might be searching for a an Italian restaurant in.
Google ads and tools like Google business give you the ability to register the physical location of your business on Google Maps, so when people search for places that are near them, your business would show up in the search rankings.
Also read: Best SEO tools to improve local SEO.
Search engine optimization is an amazing way to create more visibility from the types of customers clients and audience that you would like to visit your business or purchase from your online store. Keeping in mind the persona that you are targeting is important when structuring your SEO to deliver results.
While there are much deeper levels to SEO that a professional in this field can assist you with, starting your business off on the right foot with the tips mentioned will surely get you started off right.