The quality of your marketing strategy and material speaks hugely to the credibility of your brand. It makes an impact on the bottom line by attracting new or keeping current clients and customers. But your entire marketing portfolio is made up of several elements and requires several partners to help build the full picture. It is important to pick a team of service providers that complement each other’s skills. Don’t try kill all the birds with one stone and assume that you can have just one company providing your entire marketing team. Marketing is a complex and specialised part of the business and becomes the engine that drives everything you do, you need experts to be dealing with each and every part of your business’s marketing strategy.
The look and feel of your company boil down to the work your graphic designer does. They will need a clear brief on your business, and you may even want to spend some time showing them your business product and services, your operating space and find a way for them to get an idea of your business vibe, company culture, and product offering. If you are not sure where to start looking for a designer, ask for a Facebook recommendation or search for a phrase like ‘graphic design Canberra’ in Google. You will probably be surprised by the amount of talent out there.
You want to be found when people search for things related to your area of expertise. Having a service provider who can provide good SEO or search engine optimisation instalments into your website will hugely enhance the volume of traffic and hit rates of people landing on your pages. Use keywords to help narrow down the criteria, making it more specific.
Be mobile-friendly. Your information needs to be easy to access on a mobile device. And this doesn’t just mean being able to access exactly what’s on the internet, it means designing content and functionality specifically for mobile usage. It needs to read well and customers need to be able to easily interact and engage with the site.
Big data – reporting etc.
A lot of what guides your marketing strategy is how well you make use of data that can be extracted from customer behaviour. In the digital space, this means how long they spend on certain pages, what they click on, where they go from there. You can also see what words are being used regularly to find you. Once you have a good grasp of these behaviours, you can shape your strategy to implement your learnings and multiply the effectiveness of your marketing campaigns
Your domain name is most often your company name which should be kept simple and easy to remember. If the domain that you choose is already taken, find a close variation to what you want but don’t make it too obscure that there’s no correlation. The hosting service provider will likely offer you the service of supplying and renewing your domain name.
Call to action
Your marketing strategy is ultimately all about driving sales and making more money for your business. Make sure that everything leads towards getting your customer to make a purchase. It may need to start off a little more indirect at first, like through capturing email addresses to send newsletters and other marketing materials.