Every entrepreneur needs to market their business. Marketing is very crucial for any business to flourish. For small businesses or startups, outbound marketing is a passé.
Infant business owners prefer Inbound Marketing. This type of marketing is focused on inviting the attention of customers or prospects into their business. It is opposite to what happens in outbound marketing.
It has three Intrinsic elements i.e. the factors which it focuses on to help the business grow:
- Attracting customers
- Engaging them
Here are a few ideas that may help you in inbound marketing of your business:
Create a crisp and engaging content
One of the very important and basic ideas for inbound marketing is based on content creation. Create content that is crisp and catchy. Whether it is for your blog or social media, the content should be engaging and crisp.
You can create a blog and pen down articles on your products to market them. Do not use grandiloquent language but make sure that the content is creative and attractive. It should entice the readers to read the blogs.
Make your content is SEO friendly
You need to stay updated when it comes to following the process of inbound marketing. There are hundreds of startup businesses trying their best to increase the viewership of their content. So how will you mark your presence?
You have to focus on specific keywords that come at the top when searched in the browser. In short, focus on search engine optimization to increase the number of viewers and clicks on your website’s blog.
Another inbound marketing idea involves engaging with your audience through social media. You have to become a social media freak for this. Hosts quizzes, giveaways, and q&a rounds. Let your target audience feel more connected to you.
Also, check people’s insights on your social media accounts to understand the engagement rate for your account. Which section of demography is engaged in your page? And at what time should you post the most for maximum engagement?
A call to action is another effective inbound marketing tool. Call to action is created to encourage the customers to take any action as per the requirement. It could be to download an app, buy a book, register for a podcast, etc.
For this purpose, make sure the content grabs the attention of readers at once. The source of the call to action should be catchy in terms of visuals as well. The creative factor plays a crucial role in attracting the audience.
Go for video marketing
To make a place for your business on the digital front, pick video marketing as a great way to grab the attention of your target audience. You can always rely on online channels as a medium to attract a large crowd on the internet.
Video ads are an easy method as compared to scribbling an advertisement for a copy. You can easily record a video and post it on social media platforms. Make sure the content in the video is engaging.
To keep the ball rolling, try organizing online contests on social media platforms to engage the customers. It can be a quiz, a rapid-fire round, or any other game that your target audience finds engaging.
In fact, the social media platforms, Instagram provides many tools for this purpose, such as q&a, ask me anything, quiz, etc. You can also host regular polls on other platforms such as Facebook, Twitter, LinkedIn to keep your audience engaged.
Well, above were a few mind-blowing ideas to give your startup a push through the many ways of inbound marketing.
Which ones are you planning to pick to attract your target audience?