If you’re a doctor with your own practice, there’s a good chance you focus most of your efforts on caring for your parents. This makes a lot of sense. After all, you probably entered the medical field because you wanted to help people, not because you’re obsessed with business.
All the same, it’s important for doctors running their own practice to consider the business side of the equation. You’ll never earn the profits necessary to keep the practice running if you don’t take the bottom line into account. Marketing, the means by which you’ll attract new patients, is especially important.
If you want your pediatric practice to keep growing, then you’ll need to participate in all the latest marketing trends. Content marketing, in which businesses eschew traditional advertising in favor of producing valuable content for readers, has become the digital age’s predominant marketing method. You could get involved by creating a blog for medical information for your practice
By publishing pertinent, factual blog posts, you’ll become a thought leader on the internet. This will earn you the trust of potential patients. You’ll also increase your online presence, making it easier for people to find your practice when searching on the internet.
To get started blogging, you’ll need to have a shortlist of stategies and topics. Here are six great ideas to consider.
A “Frequently Asked Questions” Post
Lots of parents turn to the internet to ask questions about their children’s health. As a pediatrician, you should have a pretty good idea of what questions are most common. Take a few days to brainstorm, and come up with clear, concise answers to each frequently asked question. Then, post the questions and answers on your blog. This format is a favorite among readers since it’s straightforward and easy to follow.
A Post With Tips For Healthy Living
Some parents use the internet to research healthy options for their kids. They want to know what habits and dietary norms will most benefit their families. By providing this information, you’ll promote the types of preventative measures that will boost public health. You’ll also drive traffic to your blog since this is such a frequent subject of Google searches. Just be sure you use strategic key words in the blog text and title. This common SEO strategy will help you rank higher on Google and other search engines.
An Inside Look At The Life Of A Doctor
Lots of people, and especially children, are fascinated by doctors. They wonder what life is actually like for these white-coated saviors they visit once a year. A lighthearted blog post detailing your daily routine could be a favorite among children and parents alike.
Share News From The Medical World
Every year brings exciting scientific breakthroughs that could significantly change the medical landscape. Unfortunately, most of the public remains ignorant of these consequential developments. You could use your blog to help rectify this situation. When some big news is announced, consider summarizing the situation in a short post. You’ll break the news to some people and simplify it for others.
Create A Video
While most blogs focus on written content, recording the occasional video is also a good idea. Studies show that many consumers prefer video content over text. Videos are also great for more lighthearted topics.
Now that you’ve got some ideas for topics, it’s time to get started on your blog. Remember to keep the tone serious but friendly, and try to post regularly. After a few months of blogging, you should start to reap the benefits of your content marketing strategy.