After giving a warm welcome to the new decade, life as we knew changed overnight. Covid-19 did not spare any nation or industry, turning into a global pandemic within a few months. This invisible enemy quickly started altering how we communicate, engage with each other, and function in our daily lives. It led to the closure of everything – businesses, factories, gyms, restaurants, and even educational institutes.
With months of lockdown, the persistent loss of education can dig economies into crisis. As a result, educational institutes switched to remote learning, adhering to the new normal. The online learning platform is rapidly transforming and creating new ways to reach every region. It blends learning approaches, taking education beyond the four walls of the classroom.
Similarly, the flexible learning environment encourages more people to pursue higher education. After all, only a competent workforce can rescue the economy from falling into recession. It is time that educational institutes recognize these opportunities and make the most out of this new normal. To help you out, here we are unfolding five opportunities for educational institutes in the new normal.
1. Online Learning Captivates More Students
In today’s modern era, people are busy at all times, making it difficult to take out time for a conventional class. Some had professional commitments, while others were juggling between household chores and children. The new normal brings equal learning opportunities for everyone as you can get degrees online. Instead of opting for strict schedules, students can adjust classes as per their plan.
Thus, educational institutes have a vast target audience, as there are no regional or locational boundaries. Are you wondering how to reach your audience? Start searching for higher education lead generation companies as they will help turn visitors into students. Alongside this, it makes people aware of learning opportunities, encouraging them to make the most out of this time.
2. Replacing Competition with Collaboration
Many colleges and universities are suspending operations as they cannot adapt to online learning forums. How about a merger of educational institutes? If your institute is progressing with online education smoothly, why not join hands with another institution. It gives access to more teachers and resources. At the same time, the versatile programs attract more students.
Assuming in-person education will not be possible until Covid-19 is over, meaning mergers are likely to last longer than usual. Besides, these mergers will allow you to offer dual degree programs, resulting in higher enrollment rates. If you wish to expand, think of acquiring the institute, which is shutting down operations, allowing you to grow significantly.
3. Focus on New Business Models
Unfortunately, the potential loss of income is more significant than one can imagine as most educational institutes are dependent on annual tuition fee increases. The governments globally are trying to lessen the burden of education expenses by encouraging institutes to pull their margins. It might seem like a drawback, but it lets you broaden your horizons by focusing on new business models.
First of all, consider building a new structure as there are different types of companies – sole trader, partnership, limited company, etc. Alongside bringing more capital, you can welcome new ideas to devise robust online courses. It concentrates on producing entrepreneurs and leaders by focusing on efforts rather than basing judgments on results.
4. Online Invigilation & Test Security
As colleges invest in online programs, they can make it as competent as face-to-face learning. Start leveraging technology and glance at proctoring and security features that can deter and prevent cheating in exams. It seems like a new concept, but it has been there for ages since now it feels more meaningful.
It will take time for students and faculty to learn the new norms. Soon it will settle in as the new normal, letting you conduct examinations online. Thus, alongside assignments, students will have to pass written exams, ensuring online degrees are equally credible. It will ensure online learners are not subject to any discrimination in the professional world as all students are studying under the same curriculum.
5. Create Year-Long Academic Programs
With flexible learning programs, educational institutes are deciding to remain online throughout the year. If students do not respond positively to this change, consider decreasing the number of courses or increasing credit hours. After all, generation Z remains online all the time. Either way, educational institutes can continue with recruitments all year.
Although recruitment teams cannot travel internationally to attract students, you can create virtual programs and college drives. Get in touch with high schools and start hosting webinars. Discuss your ‘year-long open-admissions policy’ and give them a tutorial of your online courses, captivating more students. These year-long academic programs allow students to learn at their pace, scaling down the pressure.
Believe it or not, but Covid-19 is already transforming the entire education system. Many institutes utilize technology to their advantage, while others are making the most out of this opportunity. Therefore, start re-aligning academic and financial priorities, make choices on data to adapt to this new normal. Utilizing these opportunities at the right time will help you gain an edge over other institutes while continuing operations smoothly in the new normal.