Ecommerce has revolutionized the way we shop. Simply going online and typing in what we need gets us immediate results. When those results load slowly, though, we as consumers get frustrated and leave the website altogether.
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According to Google, more than 46% of users hate having to wait for webpages to load on mobile and other devices.
The faster the page load-speed, the longer the consumer stays on the website. This is where platforms like Magento come in handy.
What is Magento?
As an e-commerce platform, Magento utilizes open-source technology to provide online businesses with a flexible system to control the functionality of their store. This includes keeping a track of the display, information, and other parts on the website.
What sets Magento apart from other platforms is that it supports a shopping cart system which creates realistic shopping experiences. It is also perfect for search engine optimization, marketing, and management.
Some ways Magento helps out
. Increase scalability
Magento is incredibly scalable, allowing businesses to expand their product supply to a more complex consumer base on the same platform as before. So irrespective of how many products you have, Magento can accommodate a boost in those numbers.
. Provides control over functionality
It also helps in configuring the different aspects of the online store with the needs of the business. Such a custom-built functionality requires complex coding to execute. Magento does offer a vast selection of themes and plug-ins for a basic set up. Each theme or plug-in makes the customer experience better and more immersive.
. Utilized by anyone
Magento is an application that can be used by both developers and non-developer alike. Though the design is inclusive, and the community helpful, non-developers will get stuck at one point. At that point, developers are called in to adjust the settings. It could be to integrate it with other systems or introduce new products. It is robust and reliable.
. Improving the speed and performance of a website
The biggest impact Magento has on your website is speeding it up. Without speed your e-commerce website is nothing.
Even a delay in load time of 100-millisecond causes a 7% drop in conversion rates.
You will lose customers as well as revenue with a slow website. The robust nature of Magento allows your server to handle any amount of strain. No matter how much traffic your website pulls in, Magento flexibly accommodates it without diminishing the performance of the website.
Improve Speed and Performance of Magento Website
As your business expands, your Magento website needs to configure itself with it. To make sure the website remains at top speed, here are some changes you can make to Magento from the admin panel:
1. Update to the latest version
Make sure that Magento is up-to-date with the latest version. Every update comes with new features, better performance including bug fixes. The update option can be found on the navigation panel or the admin panel.
This can also be done on the backend of the website. It is advisable to do so when the traffic is the lowest to prevent technical glitches.
2. Decrease the log load
Magento keeps a record of frequently read pages and best sellers in the past 180 days before deleting them. If these logs aren’t deleted they increase the load on your database, making it function slower.
Make sure to periodically clean your logs and save the changes to improve speed. When you do this, you improve the performance of the website as well.
3. Enable cache management system
If you haven’t already, activate Magento’s cache management system. This is an inbuilt system that will get rid of your cache automatically. You can go to the settings and choose what information to retain and what to automatically delete. Getting rid of the cache improves the performance of your website.
4. Select a suitable host server
Before selecting anything else, make sure the hosting server is fast and reliable. These servers are an investment; don’t be afraid to spend money on a long-lasting one.
A Magento website requires good, secure hosting. Without knowing your hosting needs choosing the right one is impossible. The right one will only enhance the speed and efficiency of a Magento website.
5. Re-indexing data
Magento needs to constantly re-index its data to pump out relevant and important reports. Without re-indexing, it needs to perform functions like calculating prices and discounted prices of products individually. This can harm speed massively. It is better to keep manual re-indexing on. This gives you better control over all the processes and shows you the data firsthand. Utilizing this can improve the performance of your website.
6. Get rid of features you don’t need
Unnecessary extensions slow down Magento websites. Though Magento accommodates these easily, it cannot run at maximum efficiency. These extensions demand the loading of more files, hampering speed, and performance.
7. Create content delivery networks (CDN)
If all else fails, set up a CDN to provide a high-speed experience to your users. These are networks set up all over the world to support your browser needs. Using them reduces bandwidth consumption and makes your website faster.
These are just some of the few ways you can improve. Overall, it can be said the Magento improves the speed and performance of your website. You can enhance its abilities by adjusting its settings.
This helps Magento work to the best of its abilities. Keep these tips in mind for better performance.