During the height of the pandemic, stores all over the world were shutting down to in-person shopping in an attempt to keep people safe from harm. But as the world has started opening back up again, stores that were once shuttered are desperate to get more patrons coming in and spending their money.
If this is the situation in which you find your business, here are three simple ways to get more people coming into your store now.
Boost Your Curb Appeal
Retail stores have always known that they need to have curb appeal in order to entice people to come inside. However, in today’s world, you need more than just perfectly manicured landscaping and close parking spaces to make people feel safe in entering your store.
According to Rieva Lesonsky, a contributor to Small Business Trends, one thing you should think about that can help get more people coming into your store is your signage. Along with having signs that share information like the fact that you’re open for in-store shopping, you should also post signs about the safety steps you’re taking to keep people as safe as possible when in your facilities. This information can help people recognize that coming into your store is now an option and can ease any fears they might have about getting back into stores.
Celebrate Interesting Holidays
If your usual products or services aren’t bringing in as many people as you might like, you may want to try making being in your store more of an experience by celebrating a bit more.
One way you can do this, according to Matthew Hudson, a contributor to The Balance Small Business, is to create your own holidays that you celebrate in-store. While you can literally create a new holiday related to your business that you promote as an in-store experience, you can also hop onto other interesting holidays to celebrate. Doing things like offering a special item or holding a celebratory event could serve to get people into your store that ordinarily might walk on by.
Offer In-Store Promotions
Even if you have loyal customers that might shop your store online, having people come into your establishment and see what you’re offering increases the chances of them buying more than they initially intended, which can be great for business. So to help get these people into the store in the first place, Maria Christensen, a contributor to Chron Small Business, recommends that you consider offering promotions that can only be used in-store. This way, people will have to come into the store to take advantage of the promotion, and they may end up spending more in the process, too.
If you’re wanting to get more people coming into your store to do business, consider using the tips mentioned above to help you make this happen.