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The only way to grow a business is by expanding the customer base. While retaining current customers should be your top priority, it’s also important to bring new customers into the fold. If you’re hoping to turn prospects into clients on a massive scale, then you’ll have to get creative with your marketing strategies. The age-old techniques might have to give way to bold, modern ideas.
Hiring a brand ambassador is one way to take your marketing scheme to the next level. These bubbly, vivacious spokespeople are experts at talking directly to contacts and winning them over to your brand. Here are the six main ways that a brand ambassador would benefit your company down the road.
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Provide Marketing With A Personal Touch
While much marketing now takes place through animated or digital channels, consumers still appreciate a genuine human connection. Brand ambassadors, even when working through video, are remarkably adept at connecting with consumers. They genuinely have strong social skills, which they use to present a convincing and friendly argument in favor of your brand. By putting a warm, smiling face at the forefront of your marketing campaign, you’ll make your entire company seem more human.
Build Rapport With Consumers
Consumers are much more likely to spend money on a brand they feel they can trust. Brand ambassadors, with their easy smiles and relatable natures, will make your company seem a lot more trustworthy. Even if a typical interaction with your company involves chat bots or remote sales teams, customers will still associate your brand with the reliably warm persona of the brand ambassador. This will do wonders for your company’s reputation.
Maintain Consistency
For a brand to make headway in a crowded marketplace, it’s essential to maintain consistency across the board. Everything from your logo to the font in your advertisements should stay the same for years at a time. Brand ambassadors lend even more consistency to your overall projects. By returning to television and computer screens year after year and singing your company’s praises, brand ambassadors become known quantities among consumers. People will start to feel affection for the ambassadors, almost as if they were trusted friends. This can only improve your brand’s public image.
Expand Brand Recognition Into New Areas
Brand ambassadors can use their personal recognition to push boundaries and expand the reach of your brand. While suited and stuffy marketing executives might have a hard time making an impression at a local surfing competition, your casually-dressed brand ambassador could become a crowd favorite. Ambassadors can also use social media to reach out to consumers. By maintaining an authentic persona that extends beyond the limits of your brand, an ambassador can make inroads in a number of social spheres, surreptitiously taking your brand with them.
Forge Lasting Relationships With Consumers
In order to win the trust of a wary consumer, you’ll need to show a human face that remains the same over time. Even without any direct communication, brand ambassadors can forge virtual relationships with potential clients. After years of viewing advertisements and social media posts, a new consumer will finally support your brand as if they were reuniting with a long-lost friend.
Portray Your Brand As Unique
While it’s tough to develop a distinctive logo or slogan, human faces are inherently unique. After just a few repetitions, people will remember the exact appearance of your brand ambassadors. This will create a separate, distinct place for your brand within their minds. Over time, this perceived uniqueness could cause them to choose your company over a competitor.
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